Why choose Digital Printing

Since its launch in 1993, digital print has taken the printing industry by storm. The popularity of digital printing in Dubai has continued to increase to meet the demand of faster timelines, lower quantities and lower cost. So the question is with this option being quicker and cheaper, where does it leave this method in terms of quality? Here are a few of the pros of digital printing.

• SPEED
  This is likely to be the best option if you’re working to a deadline, and can’t afford to have any time wasted on a longer printing process. Digital printing services also offer a quicker response time due to its minimal press setup. It simplifies the printing process, traditional plates and film are redundant, there is no press make-ready needed, no plate mounting, no registration adjustments and no ink keys. There are less steps and people involved in the printing process, and as result the final product can be delivered quicker.

• COST-EFFECTIVE
  Digital printing services are ideal if your business is on a small scale and you need a smaller amount of copies (less than 1000). This makes it a lot more cost effective than traditional printing. It’s also ideal for smaller businesses that haven’t got a big budget, but they can still get good quality printing. Enabling companies to make financial savings is another benefit offered by digital printing. Traditional printing services have always had quotas or minimum orders required when you used their services. However, because of the flexibility of the printing press, digital printing companies do not have these sorts of boundaries, proving the freedom for the businesses and individuals to save and get the exact amount that they need.

• FLEXIBLE
  If for any reason there needs to be changes to your printing material, then digital printing gives you the option to do so easily whenever you need to.

• LESS WASTE
  One of its best traits is that you have more control of exactly how many copies you want, rather than having to buy in bulk. This means there will be less waste if you over order and have to just throw them away. Everybody likes saving money and the environment, it's a win/win. Choosing eco-friendly digital printing means you can do both.

• SHORT RUNS
  Digital printing is the ideal method of producing short-to medium-runs in more effective ways than traditional print. Digital data is easily stored and updated; therefore changes are easily made either prior to printing or in the following batch. Digital printing allows more effective print management: there's no need for bulk stock and no need to dump out of date stock. The short runs offered by digital print mean that companies can tailor their message to their audience. It is economic both in the sense of time and finance. Companies can produce what they want, when they want it, tailored to who they want to. It's about delivering the right message, to the right people, at the right time.

Thus the growth of digital printing has been driven by marketers. Companies need to communicate effectively with their customers and digital printing provides them with a way of doing this efficiently.